September 18, 2025
Dobra energija: When Power Knowledge Became Play
Electricity is part of daily life - but ask someone what the charges on their bill mean or how the energy grid works, and you’ll likely get a shrug. For Elektroprivreda Crne Gore (EPCG), that gap in understanding posed a long-term communication challenge.
That’s where Dobra energija came in: a web and mobile quiz game developed by ZUNO Games in partnership with EPCG to spark interest in energy education. With gameplay that’s light but informative and a monthly prize system that kept users coming back, the game reimagined how a public utility can talk to its customers - not with a brochure, but with a challenge.
While the game was open to anyone 13+, Dobra energija specifically targeted EPCG’s broad customer base - everyday citizens who may not follow the technical side of energy, but are affected by it every month.
Through promotions on EPCG’s website, social media, and customer service channels, the game reached a diverse demographic across Montenegro. Its friendly tone and intuitive format allowed even first-time users to feel comfortable exploring topics usually reserved for engineers and policy experts.
At its core, Dobra energija is a quiz about how energy works - but with smart UX design and a reward structure that keeps players engaged. Each session includes 15 mini-games, randomly selected from a pool of 4 formats:
Each question is worth 1 to 5 points, for a total of up to 48 points per game. Based on their score, players earn 1 to 3 "lightning stars." Scoring all three gives them a ticket to the prize draw.
Game topics ranged from the basics of energy production and efficiency, to decoding the structure of electricity bills and understanding EPCG’s services - transforming abstract utility jargon into everyday insights.
Instead of relying on one-time incentives, Dobra energija kept the momentum going through a carefully designed reward system. Every week, dozens of players had a chance to win small but meaningful prizes - EPCG credit packs that felt both useful and encouraging. Monthly draws offered bigger rewards, and the campaign culminated with a grand prize: a travel voucher worth 1,000€, adding a sense of anticipation and excitement.
It wasn’t just about the value - it was about visibility. By distributing over 60 prizes each month and celebrating winners publicly, the game created a steady buzz, turning participation into a conversation and keeping energy awareness in the spotlight for weeks on end.
The most surprising result? Participants actually enjoyed learning about their energy bills - and many returned multiple times just to improve their score.
Within just ten days of its launch, Dobra energija became the most popular educational mobile quiz in Montenegro, according to local media. Without a big advertising push, the game climbed the ranks organically - powered by curiosity, word of mouth, and a community genuinely interested in learning more about energy. Turns out, when the content is good and the format is fun, visibility follows.
